Friday, August 15, 2014

The work of Tri-County Technical College's Media Technology and Arts (MTA) Advisory Committee in helping to redesign the program's curriculum as it moved in the direction of multimedia and content creation earned them the honor of advisory committee of the year.  Advisory Committee members joined Program Coordinator John Woodson, sixth from left, and instructor Amy Roberts, fourth from left, in accepting the trophy and plaque. Pictured from left are MTA instructor Jeff Sams; Mark Hendrix, program director, Classic Rock 101.1, The Planet and ESPN Upstate; MTA instructor Steven Mathena; Heath Nodine, media specialist, AnMed Health; Michael Mance, media specialist, Anderson Area Chamber of Commerce; Clayton Gibson, Charter Media; John Burton, Charter Media; and Neil Paul, Anderson Convention & Visitors Bureau.  


Media Technology and Arts Named Advisory Committee of the Year


FOR IMMEDIATE RELEASE                                                           8/14/2014

                                                                                    (By Lisa Garrett)

PENDLETON -- The work of Tri-County Technical College's Media Technology and Arts Advisory Committee in helping to redesign the program's curriculum as it moved in the direction of multimedia and content creation earned them the honor of advisory committee of the year.

            Advisory Committee members joined Program Coordinator John Woodson and instructor Amy Roberts in accepting the trophy and plaque.   

Formerly the Radio and Television Broadcasting (RTV) department, the Media Technology and Arts (MTA) program began a rebranding process last year.  The new name reflects that program offerings entail more than traditional broadcasting. 

"For the last 11 years, no major decision on curriculum, equipment or policy was made without the advice and counsel of the MTA Advisory Committee," said MTA Program Coordinator John Woodson.  "They have ensured that we are teaching the skills and values they need in their employees.  As working media professionals, they hire our graduates and are giving valuable input on what our students need in today's ever-changing field of communications.  In addition to technology, the committee wants the curriculum to emphasize work ethic and project management," said Woodson. 

"As always our curriculum is a work in progress," he added.

Advisory Committee members support the College through providing internships, scholarships (through the SC Broadcasters Association) and serving as mentors. 

"Many of the companies represented have offered internships and nearly all have hired our graduates.  In fact, 55% of the committee is made up of MTA (RTV) graduates," said Woodson.  "They come to us from across media platforms: radio, television, non-profits, hospitals, industry, churches, print and ad agencies.  As our Mission Statement says, 'we create content across media platforms.'"

Since 2012 the department has hosted Media Mash-Up, a media festival and exhibition of student projects including audio, video editing, animation and photography.  Student entries are judged by advisory committee members and community leaders who often are looking for potential hires.

Most recently, several committee members either participated in or sent representatives to the Digital Media Design a Curriculum (DACUM) workshop.  which set the goals and established the blueprint for the department's future Digital Arts degree. At this workshop, members developed the skill set and a recommended job analysis for a Media Production Artist.

MTA students learn not only the technical aspects of work in radio and television but also develop their own personal talents and communications styles, said Woodson.  Beyond the broadcasting basics, students also learn photography skills, digital editing, lighting, copywriting and communication ethics.

            "We have been moving in the direction of multimedia and content creation," said Woodson, a 1985 graduate of the program.  "I tell people we write, light, shoot and record content for electronic media. And our new name reflects that." 

            For many years, graduates predominantly worked behind the camera and microphone, but today they are working in hospitals as videographers, at TV stations as cameramen and women, as producers and announcers at radio stations and teaching as adjuncts for the department. 

            "The average business needs someone with the skills students gain in our program.  They need someone to write ad copy and to produce educational and safety training videos for clients.  Churches need light and sound engineers for their services .  Companies need folks to create content and to design their websites.  There are so many ways to hear or see your message. Our grads are versed in all of these professional media," said Woodson.

The College's MTA program remains one of the few two-year broadcasting/media production programs in the nation.



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Rebecca Eidson
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