Monday, February 27, 2012

New Business Immersion for Entrepreneurs Class Begins March 8


FOR IMMEDIATE RELEASE                                             2/27/2012

                                                               (By Lisa Garrett)

         PENDLETON --- Daryl Molliere has designed and built a multi-functional hunting game cart that he hopes to begin selling this summer. 

         "There's nothing like it on the market today," said Molliere, owner of American Dream Outdoor Sports Products, LLC, in Anderson.

         What started out as a hunting game cart progressed as he began building and expanded into "The Dream Cart," a patented, all-in-one, no tools required recreation and utility cart.  His invention functions as a ladder/tripod hunting stand, lounge chair, cot with canopy and mosquito net, vehicle cargo rack, game/utility cart and much more.  "It already has about 10 uses with more to come," said Molliere.  A demonstration video can be viewed on You Tube by searching "The Dream Cart."

         Although the product is ready, Molliere says he needs to prepare for starting and running a business. 

         "I'm not a business person.  I need to revise my business plan and to learn about marketing and financing," he said.  "I want to get on solid footing before I move forward," said Molliere, who has been working with Carl Cliche, SCORE mentor and chairman of the Mountain Lakes Business Development Corporation. 

         Molliere also has enrolled in Tri-County Technical College's new Business Immersion for Entrepreneurs course at the Pendleton Campus March 8 - May 10.  The class is scheduled to meet on Thursdays from 5:30 - 8:30 p.m.

         "We've been discussing marketing strategies that can work for him and using resources at Clemson.  We're helping him to get his prototypes financed to initiate revenue streams," said Cliche.  "Like many people, Daryl has good ideas and a desire but he lacks the basic business skills like accounting, marketing, sales, and presentation - issues that are very important in making a sale or following through with the customer. This business immersion class will help him with these things while speeding up the business plan process.  Participants will complete a business plan in just 10 weeks.  That makes it a lot easier to secure financing and move forward with the business," Cliche said.

         "This class is designed for entrepreneurs like Daryl who are either starting a new business or growing an existing one," said Sandra Strickland, Tri-County's Business Training Center director.  "This course will take students through the process of conceiving, creating, managing and growing their own business."

         According to Rod Grandy, lead instructor, "The course covers the key elements to starting and running a successful business. The goal is to provide a solid background with practical application of important concepts for anybody starting or running a business, regardless of educational background.  Finance, accounting, marketing and management issues will be addressed from an entrepreneurial perspective. "

         "The course relies on classroom discussion, participation, guest speakers, basic case analysis, and the creation of a business plan based on each student's specific area of interest," says Dave Eldridge, a business mentor volunteer from the Mountain Lakes Business Development Center, a business incubator.

         The ten class sessions will include the following:  Intro/Concept Kick Start; Business Basics; Marketing Analysis; Marketing Strategy /The Web; Basic Numbers  - Part 1/Financial Overview; Basic Numbers - Part 2/Cash & Taxes; Getting Financed; Building a Team's Plans and Pitches - Overview and Discussion; and Formal Pitches and/or Panel Discussion.

         The course fee is $199, plus $99 for books/materials fee which include Business Plan Pro Premier software, 3 Weeks to Startup by Sabrina Parsons and Tim Berry, The Art of the Start by Guy Kawaskai, and The Plan-As-You-Go Business Plan by Tim Berry.

         This class is offered in partnership with Mountain Lakes Business Development Center, Clemson's Small Business Development Center, and Piedmont SCORE.  This course relies heavily on volunteer business mentors.  For more information on the class or becoming a small business mentor or to register for this new course, call (864) 646-1700 or visit


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